MEDIA STRATEGY TRAINING
There is this famous story of how simple punctuation syntax can be the difference between life and death. It was in mediaeval England when a judge came up with the decision of acquitting the accused: “Kill him don’t, let him go”. So the court clerk who was recording the judge’s decision wrote thus: “Kill him, don’t let him go”, and thus the poor man was consumed by the gallows, instead of being left to wander in the streets of freedom, all because of the wrong placement of the comma. Likewise, it is quite important to package your message in the most proper manner; this was the message during the Media Strategy Training organized on the 15 th of August, 2011, at the KENFAP (Kenya National Federation of Agricultural Producers) offices. The trainer that day was Mr. Jonathan Ameka, a communications consultant based in Nairobi. The main focus of the training was on preparing a press release. This is basically a document which is sent to media outlets informing them of an upcoming event